This Privacy Policy clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) in the context of performing our service and within our online presence and its associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter referred to collectively as “web presence”). With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).


Verlag Joachim Bung
Prop.: Joachim Bung
Stichelwiese 2 b
61389 Schmitten
Tel. +49(0)6084-3764


– Inventory data (e.g. personal master data, names or addresses).
– Contact data (e.g. email, telephone numbers).
– Content data (e.g. text input, photographs, videos).
– Usage data (e.g. websites visited, interest in content, access times).
– Meta/communication data (e.g. device information, IP addresses).


Visitors and users of the website (hereinafter referred to collectively as “users”).


– Provision of the web presence, its functions and contents.
– Answering contact requests and communicating with users.
– Security measures.
– Reach measurement/marketing


“Personal data” is all information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is regarded as identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier (e.g. a cookie) or to one or more specific characteristics which express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

“Processing” means any operation or set of operations that are carried out with or without the aid of automated processes and which involve personal data. The term is wide-reaching and covers practically all types of data handling.

“Pseudonymisation” is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the need for additional data, provided that such additional data is kept separate and is subject to technical and organisational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.

“Profiling” is any kind of automated processing of personal data that uses this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of that natural person.

“Controller” means any natural or legal person, public authority, agency or body that alone or jointly with others determines the purposes and means of the processing of personal data.

“Processor” is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.


In accordance with Art. 13 GDPR we hereby inform you regarding the legal basis of our data processing. The following applies to users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, unless the legal basis is mentioned in the data protection declaration:
The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 GDPR.
The legal basis for the processing for the fulfilment of our services and the implementation of contractual measures as well as the answering of inquiries is Art. 6(1)(f) GDPR;
The legal basis for processing to fulfil our legal obligations is Art. 6(1)(c) GDPR;
In the event that vital interests of a data subject or another natural person require the processing of personal data, the legal basis is Art. 6(1)(d) GDPR.
The legal basis for the processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority entrusted to the controller is Art. 6(1)(e) GDPR.
The legal basis for data processing to safeguard our legitimate interests is Art. 6(1)(f) GDPR.
The processing of data for purposes other than those for which it was collected is governed by the provisions of 6(4) GDPR.
The processing of special categories of data (pursuant to Art. 9(1) GDPR) is governed by the provisions of Art. 9(2) GDPR.


We take appropriate technical and organisational measures in accordance with legal requirements, taking into account the state of the art, the implementation costs and the type, extent, circumstances and purposes of the processing, as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and digital access to date as well as controlling the inputting, disclosure, securing and separation of data. In addition, we have established procedures to ensure that data subjects’ rights are exercised, that data is deleted and that we react to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through privacy-enhancing default settings.


If we disclose data to other persons and companies (contract data processors, jointly responsible parties and third parties) within the scope of our processing, transfer it to them or otherwise grant them access to the data, this shall only be carried out on the basis of legal permission (e.g. if transferring the data to third parties such as payment service providers is necessary for the performance of a contract), if the user has consented to this, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

Insofar as we disclose, transmit or otherwise grant access to data to other companies of our group of companies, this is carried out in particular for administrative purposes as a legitimate interest and, beyond that, on a basis corresponding to the legal requirements.


If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or have data processed by third-party services or disclosure or transfer of data to other persons or companies, this is only done to fulfil our (pre)contractual obligations, on the basis of your consent, a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process the data or have it processed in a third country if the statutory requirements are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level that corresponds to the EU level (e.g. for the USA via the “Privacy Shield”) or the observance of officially recognised special contractual obligations.


Under the statutory provisions, you have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as further information and to ask for a copy of the data.

Under the statutory provisions, you have the right to demand the completion of data concerning you or the rectification of incorrect data concerning you.

Under the statutory provisions, you have the right to demand that the relevant data be deleted immediately or, alternatively, to demand that the processing of the data be restricted.

Under the statutory provisions, you have the right to obtain the personal data that you provided and request its transmission to other controllers.

Under the statutory provisions, you also have the right to file a complaint with the competent supervisory authority.


You have the right to revoke granted consent with future effect.


Under the statutory provisions, you may object at any time to the future processing of your data in accordance. The objection may be made in particular against processing for the purpose of direct advertising.


Cookies are small files that are stored on a user’s computer. Cookies can store various pieces of information. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after the user’s visit to an online service. Temporary cookies, also called session cookies or transient cookies, are cookies that are deleted after a user leaves a website and closes their browser. The contents of a shopping basket in an online shop or login status, for example, can be stored in such a cookie. Cookies referred to as “permanent” or “persistent” cookies remain stored even after the browser is closed. For example, a login status can be saved if users visit a website again after several days. Users’ interests can also be stored in such cookies, which are used for reach measurement or marketing purposes. Third-party cookies are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only the controller’s cookies, they are referred to as first-party cookies).

We may use temporary and permanent cookies and explain this in our Privacy Policy.

Where users do not wish cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser’s system settings. The exclusion of cookies can cause functional restrictions of this website.

A general objection to the use of cookies used for online marketing purposes can be raised for a large number of services, particularly in the case of tracking, via the US website or the EU website Furthermore, the storage of cookies can be prevented by switching this off in the browser settings. Please note that not all functions of this website can be used in this case.


The data we process will be deleted in accordance with the statutory provisions or its processing will be restricted. Unless expressly stated in this Privacy Policy, the data stored by us is deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory storage requirements.

If data is not deleted because it is required for other and legitimate purposes, its processing will be restricted. In other words, the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.


We ask you to regularly read the content of our Privacy Policy. We will adapt the Privacy Policy as soon as changes to the data processing we perform make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.


We also process
– Contract data (e.g. subject of a contract, term, customer category).
– Payment data (e.g. bank details, payment history)
from our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.


As part of our online shop’s order processes, we process our customers’ data to enable them to select and order the selected products and services, as well as to enable the payment and delivery or execution of the selected products and services.

The processed data includes inventory data, communication data, contract data, payment data, and data subjects affected by the processing include our customers, prospective customers and other business partners. Processing is carried out for the purpose of providing contractual services within the scope operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.

Processing is carried out to fulfil our services and carry out contractual measures (e.g. carrying out order transactions) and insofar as it is required by law (e.g. legally required archiving of business transactions for trade and tax purposes). To this end, information marked as necessary is required to substantiate and fulfil the contract. We only disclose the data to third parties in the context of delivery, payment or in the context of the statutory permits and obligations, and also if this is done on the basis of our legitimate interests, about which we inform you in the context of this Privacy Policy (e.g., to legal and tax consultants, financial institutions, freight companies and authorities).

In particular, users can optionally create a user account by viewing their orders. As part of registration, the required mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data regarding the user account will be deleted, subject to its retention for commercial or tax reasons. Information in the customer account remains until its deletion, with subsequent archiving in the case of a legal obligation or our legitimate interests (e.g. in the case of litigation). It is the user’s responsibility to save their data in the event of termination before the end of the contract.

During registration and renewed registrations as well as use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorised use. This data will not be passed on to third parties unless it is necessary as a legitimate interest to pursue our legal claims or unless there is a legal obligation to do so.

The deletion is carried out after expiry of statutory warranty and other contractual rights or obligations (e.g. payment claims or performance obligations from contracts with customers), whereby the necessity of the storage of data is reviewed every three years; in the case of storage due to statutory archiving obligations, deletion is carried out after their expiry.


We process data in the context administrative tasks as well as the organisation of our business, financial accounting and compliance with legal obligations, such as archiving. In this regard we process the same data that we process to provide our contractual services. The processing bases are Art. 6(1)(c) and Art. 6(1)(f) GDPR. Customers, prospective customers, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, i.e. tasks which serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the data specified in these processing activities.

We disclose or transmit data to the tax authorities, consultants such as tax consultants or auditors as well as other fee agencies and payment service providers.

Furthermore, on the basis of our business interests, we store information about suppliers, organisers and other business partners, e.g. for the purpose of establishing contact at a later date. This data, which is mainly company-related, is stored permanently.


When contacting us (e.g. via contact form, email, telephone or via social media), the user’s details will be processed for the purpose of dealing with and settling the contact enquiry in accordance with Art. 6(1)(b) (in the context of contractual/pre-contractual relationships) or Art. 6(1)(f) (other enquiries) GDPR. User information may be stored in a Customer Relationship Management System (“CRM System”) or comparable query organisation.

We will delete enquiries if they are no longer required. We review whether they are still required every two years; furthermore, the statutory archiving obligations apply.


We use hosting services to provide us with the following services: the infrastructure and platform services, computing capacity, storage and database services, email dispatch, security services, and technical maintenance services that we use to operate this online service. 

We or our hosting provider hereby process the inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors to this website on the basis of our legitimate interest in efficient and secure provision of this website pursuant to Art. 6(1)(f) GDPR in conjunction with Article 28 GDPR (conclusion of a data processing contract).


We or our hosting provider collect data about every access to the server on which this service is located (server log files) on the basis of our legitimate interests within in the meaning of Art. 6(1)(f) GDPR. The access data include the name of the retrieved web page, the file, the date and time of the retrieval, the amount of data transferred, the message about the successful retrieval, the browser type and version, the user’s operating system, the referrer URL (previously visited page), the IP address and the requesting provider.

Log file information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of seven days and then deleted. Any data that must be further retained required for evidential purposes is exempted from deletion until final clarification of the incident.